Lenny's Podcast · The full set
12 archetypes.
60 legends.
Every product archetype from the quiz, and the guest cards that make up its pack. Tilt a card to see the holo. Tap one to look closer.
01 · Common · ~14% of people
The Craftsperson.
Quality over speed. Taste over metrics. One perfect thing over ten okay things.
You'd rather ship one thing that makes people feel something than ten things that technically work. You trust your gut over dashboards, and you believe the best products are the ones where someone cared about every pixel, every word, every interaction. Speed matters — but never at the cost of soul.
- Most like
- Rahul Vohra, Karri Saarinen, Ivan Zhao
- Blind spot
- Speed & urgency
Geoff Charles on velocity at Ramp - On the shelf
- Competing Against Luck · Clayton Christensen
The pack · 5 cards
Open the Craftsperson pack →
02 · Common · ~12% of people
The Rocketship.
Ship now, fix later. Velocity IS the strategy.
You believe momentum creates clarity. While others are debating the perfect solution, you've already shipped three versions and learned from all of them. You know that speed compounds — every week you don't ship is a week your competitor does. Polish is a luxury you earn after product-market fit.
- Most like
- Geoff Charles, Jeremy Henrickson, Archie Abrams
- Blind spot
- Craft & polish
Karri Saarinen on craft at Linear - On the shelf
- High Output Management · Andy Grove
The pack · 5 cards
Open the Rocketship pack →
03 · Uncommon · ~8% of people
The Scientist.
Gut feelings are hypotheses. Test them.
You don't trust opinions — you trust experiments. Every feature is a hypothesis, every launch is a test, and every metric tells a story if you know how to read it. You've seen too many companies build on vibes and crash on data. Your superpower is turning ambiguity into evidence.
- Most like
- Elena Verna, Sean Ellis, Ronny Kohavi
- Blind spot
- Intuition & conviction
Brian Chesky on Airbnb's new product playbook - On the shelf
- Trustworthy Online Controlled Experiments · Ron Kohavi, Diane Tang & Ya Xu
The pack · 5 cards
Open the Scientist pack →
04 · Uncommon · ~7% of people
The Visionary.
Vision first. Trust your gut. Everyone else is noise.
You see the world as it should be, not as it is. You believe the best products come from a singular point of view, not from averaging everyone's opinions. When Brian Chesky threw out A/B testing at Airbnb, you nodded. When Jason Fried said ignore your competitors, you felt seen.
- Most like
- Brian Chesky, Jason Fried, Stewart Butterfield
- Blind spot
- Listening to data
Elena Verna on product-led growth - On the shelf
- Creative Selection · Ken Kocienda
The pack · 5 cards
Open the Visionary pack →
05 · Common · ~12% of people
The Catalyst.
People-first. The team you build determines what you build.
You know that products are made by people, not processes. The best thing you can do as a leader is hire extraordinary people, give them context, and get out of the way. You care about psychological safety, radical candor, and creating the conditions where everyone does their best work.
- Most like
- Julie Zhuo, Kim Scott, Claire Hughes Johnson
- Blind spot
- Urgency & pace
Jason Lemkin on replacing sales reps with AI agents - On the shelf
- Radical Candor · Kim Scott
The pack · 5 cards
Open the Catalyst pack →
06 · Uncommon · ~6% of people
The Surgeon.
Cut scope ruthlessly. One thing, bulletproof.
You believe the hardest part of building is deciding what NOT to build. While everyone else is adding features, you're removing them. Your favorite word is 'no.' You know that a product that does one thing perfectly beats a product that does ten things okay. Scope is the enemy of shipping.
- Most like
- Shreyas Doshi, April Dunford, Todd Jackson
- Blind spot
- Ambition & big swings
Andrew Wilkinson on picking the right idea - On the shelf
- Obviously Awesome · April Dunford
The pack · 5 cards
Open the Surgeon pack →
07 · Rare · ~5% of people
The Insurgent.
Underdog energy. Speed + contrarianism = wedge.
You love the fight. Incumbents are slow, bloated, and complacent — and that's your advantage. You find the wedge, move faster than anyone thinks is possible, and win on sheer audacity. You'd rather be scrappy and dangerous than polished and safe. Every constraint is a weapon if you're creative enough.
- Most like
- Jason Lemkin, Andrew Wilkinson, Parker Conrad
- Blind spot
- Patience & long-term thinking
Chip Conley on becoming a modern elder - On the shelf
- The Hard Thing About Hard Things · Ben Horowitz
The pack · 5 cards
Open the Insurgent pack →
08 · Rare · ~4% of people
The Philosopher.
You don't accept the premise. You rebuild it.
You think about thinking. While others are optimizing conversion funnels, you're questioning whether the funnel is the right mental model in the first place. You believe the biggest breakthroughs come from reframing the problem, not from better solutions to the wrong question. First principles aren't a buzzword for you — they're a practice.
- Most like
- Bret Taylor, Nabeel Qureshi, Alex Komoroske
- Blind spot
- Just shipping
Dalton Caldwell on lessons from 1,000+ YC startups - On the shelf
- The Beginning of Infinity · David Deutsch
The pack · 5 cards
Open the Philosopher pack →
09 · Uncommon · ~6% of people
The Cultivator.
Plant seeds. Create conditions. Growth is organic, not manufactured.
You don't force growth — you create the conditions for it. You believe the best communities, products, and companies grow like gardens: with patience, care, and the right environment. You're allergic to growth hacks and manufactured virality. Real growth is earned, one person at a time.
- Most like
- Alex Komoroske, Paul Millerd, Lenny Rachitsky
- Blind spot
- Forcing functions & velocity
Geoff Charles on velocity at Ramp - On the shelf
- The Pathless Path · Paul Millerd
The pack · 5 cards
Open the Cultivator pack →
10 · Uncommon · ~8% of people
The Architect.
Systems thinking. Build the machine that builds the thing.
You don't build products — you build systems that produce products. You think in platforms, frameworks, and compounding infrastructure. While others are solving today's problem, you're building the foundation that makes tomorrow's problems trivial. Your code is your legacy.
- Most like
- Dhanji Prasanna, Nick Turley, Farhan Thawar
- Blind spot
- Simplicity & restraint
Jason Fried on rethinking goals and growth - On the shelf
- A Philosophy of Software Design · John Ousterhout
The pack · 5 cards
Open the Architect pack →
11 · Uncommon · ~7% of people
The Navigator.
Alignment is the product. Make the org the operating system.
You know that the best strategy in the world means nothing if the team isn't aligned on it. You're the person who turns chaos into clarity, who builds the frameworks that help everyone make better decisions, who makes sure the org is pointed in the same direction. You believe alignment isn't a meeting — it's a practice.
- Most like
- Jiaona Zhang, Nickey Skarstad, Tamar Yehoshua
- Blind spot
- Conviction & decisiveness
Jason Fried on ditching long-term plans - On the shelf
- An Elegant Puzzle · Will Larson
The pack · 5 cards
Open the Navigator pack →
12 · Rare · ~5% of people
The Alchemist.
Turn constraints into advantages. Make magic from nothing.
You thrive in chaos. Where others see limitations, you see creative opportunities. No budget? You'll find a scrappy way. No team? You'll build it yourself. You're the person who turns a failed product into a billion-dollar pivot, who sees the hidden connection nobody else sees, who makes something from nothing.
- Most like
- Dalton Caldwell, Chip Conley, Gina Gotthilf
- Blind spot
- Focus & ruthless prioritization
Shreyas Doshi on ruthless prioritization - On the shelf
- Alchemy · Rory Sutherland
The pack · 5 cards
Open the Alchemist pack →